The singularly most powerful advertising tool I have found, by far, is the Flash Mob
What is a flash mob?
Its an impromptu performance. Can be dance, can be music.
What makes them so powerful?
The search term “flash mob” is the key. Right up there with “how to” videos its one of the most popular search terms on YouTube. You will drive traffic, but only if your video is genuinely entertaining.
How powerful?
The average YouTube video will attract less that 100 views, and even then, only if the channel posts regularly and has a following.
A well crafted Flash mob video, will attract thousands. At the time of writing, the two Steve Mandy flash mobs below have ORGANICALLY attracted tens of thousands of views.
Steve Mandy 
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